Founded in 2002, Minimal’s mission is to provide modern professional women an on trend and great quality fashion at best price. And since its launch, Minimal has grown to become one of the leaders in Indonesia’s fashion industry. Minimal now has 75 stand-alone stores with more than 7.500 sqm in Indonesia. Minimal is present across 22 provinces, 33 cities and has a customer oriented staff of over 500 people.
Minimal offers high quality everyday fashion for modern professional women with versatile designs and affordable price. On 1 November 2012 minimal launched a new exclusive line - Minimal Studio. This collection aspires to open up another avenue for customers who are seeking affordable luxury. Minimal Studio is available in limited pieces, in exclusive stores.
Minimal also offers online shopping on www.minimal.id; Minimal also reaches out the customers via Facebook, Instagram and Youtube.
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